Flip The Tortoise

Flip The Tortoise

Flip The Tortoise is a newsletter about AI in culture, creative and advertising.

Archive

Artificial IntelligenceArtificial Intelligence
Speed Is The Problem And The Solution

Speed Is The Problem And The Solution

Geoffrey Hinton believes we need to train AI to be more like our mothers.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Fire Burn And AI Bubble

Fire Burn And AI Bubble

AI investment levels are kinda nuts. Will it pay off in time to cover the cost?

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Metacognitive Laziness

Metacognitive Laziness

This is your brain. This is your brain on AI, any questions? Yes, lots.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Google Adds AI To Its AI Using AI

Google Adds AI To Its AI Using AI

Google marches forward on its AI-first company vision, late to start but not at all last in the AI race.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Extinction Event

Extinction Event

We don't need the T-100 Terminator to kill us. We just do it to ourselves.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Browser Wars: All Over Again, For The Very First Time, Always

Browser Wars: All Over Again, For The Very First Time, Always

AI will know you by your trail of clicks.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
The Two Thousand

The Two Thousand

The AI arms race isn’t over silicon, it’s over people.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
All Your Terawatts Are Belong To Us

All Your Terawatts Are Belong To Us

Welcome to internet’s AI hyper-consumption era.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
GPT-5 Is Not Alive

GPT-5 Is Not Alive

AI keeps getting better. But better AI isn’t what most of the world actually needs.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Has Copyright Gone Wrong?

Has Copyright Gone Wrong?

The music industry has been able to manage payments to copyright owners for decades. AI companies claim that managing copyright ownership is too complicated to execute. That sounds like a load of crap to me.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Velvet Sundown, You Better Take Care

Velvet Sundown, You Better Take Care

AI-generated music is already filling YouTube and Spotify with slop. Do listeners care?

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Will Artificial Intelligence Take Your Job?

Will Artificial Intelligence Take Your Job?

Spoiler alert: If you spend most of your workdays sitting in front of a computer and find yourself Googling this question, then yes, AI will likely take your job.

Mathew Growden
Mathew Growden