Flip The Tortoise

Flip The Tortoise

Flip The Tortoise is a newsletter about AI in culture, creative and advertising.

Archive

Artificial IntelligenceArtificial Intelligence
All Your Terawatts Are Belong To Us

All Your Terawatts Are Belong To Us

Welcome to internet’s AI hyper-consumption era.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
GPT-5 Is Not Alive

GPT-5 Is Not Alive

AI keeps getting better. But better AI isn’t what most of the world actually needs.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Has Copyright Gone Wrong?

Has Copyright Gone Wrong?

The music industry has been able to manage payments to copyright owners for decades. AI companies claim that managing copyright ownership is too complicated to execute. That sounds like a load of crap to me.

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Velvet Sundown, You Better Take Care

Velvet Sundown, You Better Take Care

AI-generated music is already filling YouTube and Spotify with slop. Do listeners care?

Mathew Growden
Mathew Growden
Artificial IntelligenceArtificial Intelligence
Will Artificial Intelligence Take Your Job?

Will Artificial Intelligence Take Your Job?

Spoiler alert: If you spend most of your workdays sitting in front of a computer and find yourself Googling this question, then yes, AI will likely take your job.

Mathew Growden
Mathew Growden